Understanding Advertising

The brand that i have chosen as an example of covergence is H&M. H&M is a swedish clothing store. Although it uses lots of advertisements, it is different because the advertisements are known for being different from the others. For example the advertisement of the new H&m fragance: Lady Rebel. Their strategy worked well: they have a lot of stores all over Europe. In some places like Berlin, H&M is all over Kudamm' Strasse. Nowadays H&M had become a store only for young people, but some years ago it offered a variety of clothing for everyone. They have a facebook fan page in where you can see all the new tendecnies and fashion: www.facebook.com/h&m?ref=ts In youtube you can find the advertisement from each fashion season. www.youtube.com/watch?=5ej-Lf3SHqw&playnext=1&list=PLCDE99DD7E87B0F0B